创作 Acquires 全神贯注的媒体 for Personalized Video Experiences
Online video platform 创作 announced today that it has acquired 全神贯注的媒体 for an undisclosed sum. 总部设在博尔德, 科罗拉多州, Rapt creates an interactive branching video technology that allows each viewer to have a unique experience. Viewers move along a path determined by their own selections or behaviors. Rapt offerings include interactive video quizzes, editing tools, and in-video calls-to-action.
创作 sees a variety of uses for this branching technology, including marketing, 教育, 和招聘. 在市场营销, it can help create engaging experiences that consumers choose to watch for longer periods of time. In 教育, it helps create relevant lessons matched to the student's own level. And in recruitment it can create enjoyable training materials that speed the onboarding process.
"We're moving into an age of hyper-personalization, where viewers expect all content to be fully relevant to them," explains Ron Yekutiel, 主席, 首席执行官, and co-founder of 创作. "By making it possible to take video from a lean-back experience to a fully interactive one, 创作 is keeping its clients at the forefront of engagement and innovation. We look forward to integrating both the Rapt team and technology into 创作, making this a fully incorporated part of our offering."
Rapt has raised $12 million in funding prior to this, and its customer list includes Mercedes, EMC戴尔, 下车解决方案, 和eBay.
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